Prompting framework

BAB — Before · After · Bridge

Persuasive or transformational writing — sales copy, coaching messages, pitches, change management.

About this framework

BAB — Before · After · Bridge

BBefore

The current situation / pain.

AAfter

The desired situation.

BBridge

Ask the AI to bridge the gap.

When it works best

Persuasive or transformational writing — sales copy, coaching messages, pitches, change management.

Example prompt

Before: my inbox is chaos. After: inbox zero by Friday. Bridge: give me a step-by-step process I can follow in 2 hours.

Copy this into your favourite AI chatbot and try it. Then change one thing — the role, the task, the format — and run it again. That's how prompting clicks.

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