Draft an Accessible Social Media Campaign for All Users
The topic
AI features improve accessibility for digital content
Recent advancements in AI are making digital content more accessible to individuals with disabilities, through features like automated alt-text generation for images and improved voice-to-text for navigation and input. These tools aim to break down barriers, offering more inclusive experiences online.
Today's framework: TAG — Task · Action · Goal
Draft an Accessible Social Media Campaign for All Users
You'll end up with a set of inclusive social media posts that include 'Alt Text' descriptions and readable hashtags, ensuring your content is accessible to people using screen readers or assistive technology.
The prompt
Task: Create three accessible social media posts for my local community garden's 'Spring Plant Sale' event.
Action: For each post, write a friendly caption (under 50 words) and provide a detailed 'Alt Text' description for a matching photo. Alt text must describe the visual elements of the photo clearly for people who use screen readers. Also, include a section of 'Image Descriptions' for the post body and ensure all hashtags use PascalCase (e.g., #PlantSale instead of #plantsale) for better readability.
Goal: To ensure everyone in our neighborhood, including those with visual impairments, can fully understand and engage with our event details.
Result: A ready-to-post content guide including three captions, three image descriptions, and three sets of accessible hashtags.
How to use it
1.Copy and paste the prompt into ChatGPT or Gemini and hit enter.
2.Review the suggested image descriptions to make sure they match the photos you plan to take.
3.Copy the captions and hashtags directly into your social media app.
4.Paste the 'Alt Text' into the specific 'Advanced Settings' or 'Accessibility' field of your social media post before hitting publish.
Things to watch for
·Check that the AI's image descriptions match the actual colors and objects in your photos.
·Keep hashtags at the end of the post to avoid cluttering the experience for screen reader users.
·Always double-check that important event details like dates and times are accurate in the generated text.
Why this prompt works
This prompt utilizes the TAG framework to provide a clear structure that eliminates ambiguity for the AI. The Task establishes the specific content theme, the Action dictates the precise technical requirements like PascalCase and Alt Text, and the Goal ensures the AI understands the inclusive tone necessary for accessibility. By explicitly defining these parameters within the TAG structure, the AI can generate specialized metadata that standard prompts often overlook.
Example AI response
Post 1 Caption: Join us this Saturday at 10 AM for our Spring Plant Sale! We have organic tomato starts and beautiful local flowers waiting for a new home. All proceeds support our community composting program. Alt Text: A close-up photo of vibrant green tomato seedlings growing in small biodegradable pots on a sunny wooden table. Image Description: The photo shows a row of five lush, fuzzy-stemmed tomato plants. Sunlight filters through the leaves, showing their bright green veins against a rustic brown table. Hashtags: #SpringPlantSale #GardenLife #CommunityGreenery. Post 2 Caption: Get your garden ready! Our volunteers have curated the best perennial blooms for our neighborhood climate. Come early for the best selection of peonies and lavender. Alt Text: A smiling volunteer in a blue apron holding a large terracotta pot with purple lavender. Image Description: A friendly person stands in a sunlit garden, proudly presenting a blooming lavender plant. Hashtags: #PlantSale #GreenThumb #LocalPlants.
Sample only — your AI's answer will be different. That's the fun part.
Try a variation
Professional Tech Webinar
Task: Draft four LinkedIn posts for a 'Cybersecurity for Seniors' webinar. Action: Write a professional 40-word caption for each, provide descriptive alt-text for stock photos of technology, and include a separate 'Visual Description' block for those with low vision. Use PascalCase for all tags. Goal: To promote digital safety while maintaining high WCAG accessibility standards for older adults using assistive devices.
Travel Blog Accessibility
Task: Create accessibility-first Instagram posts for a 'Budget Paris Travel Guide'. Action: Provide three vibrant captions and detailed alt-text that describes colors, landmarks, and atmosphere to aid blind users. Ensure every hashtag is written in PascalCase to prevent screen reader errors. Goal: To make travel inspiration inclusive for followers with visual impairments who rely on screen reading software.
E-commerce Product Launch
Task: Generate social media content for a new ergonomic chair launch. Action: Create two product highlights with concise captions and comprehensive alt-text detailing the chair's dimensions and textures. Format hashtags correctly in PascalCase for readability. Goal: To ensure potential customers with disabilities can understand the physical features of the product through digital descriptions alone.
Power tips
Always specify PascalCase to ensure screen readers pronounce each word in a hashtag separately.
Ask the AI to describe the mood or lighting in Alt Text to provide a more emotive experience for blind users.
Include a constraint for caption length to ensure the posts remain digestible for users with cognitive disabilities.
Prompt the AI to place image descriptions at the end of the post to avoid cluttering the primary message.
About this framework
TAG — Task · Action · Goal
TTask
What needs solving.
AAction
Steps the AI should take.
GGoal
The outcome you're after.
When it works best
Goal-focused thinking — planning, problem solving, decision support.